Laura Miotto

Associate Professor
ADM School Of Art, Design And Media
NTU Singapore

Laura Miotto was educated as an architect at the Polytechnic University of Milan. She is currently Associate Professor at the School of Art Design and Media (NTU) and Design Director of GSM Project in Singapore, an international firm specialised in exhibition design originated in Montréal, Canada. With 15 years of experience, Miotto has worked on the creation of a multitude of permanent and temporary exhibitions. Her focus is on heritage interpretation and design strategies that involve the sensorial experience in the context of museums, thematic galleries and public spaces. Among her projects, the Living Galleries at the National Museum of Singapore received the Design Exchange Award in Canada in 2007 and Quest for Immortality: The World of Ancient Egypt was Design of the Year 2010 in Singapore (President Design Award). Her main research interest relates to exhibition design, spatial narratives and museum architecture.

Smell, Memory And Space – Designing Experiences That Engage Olfactory Dimensions

Scents are powerful triggers of personal memories and can play an important role in connecting audiences to intangible heritage. Several museums have started to move beyond the dominant tendency to design visuocentric exhibition, by broadening the spectrum of the sensorial stimuli offered within their galleries. However, the delivery of olfactory experiences in a museum exhibition presents several challenges. Taking as a starting point the design of an olfactory delivery device developed for the National Museum of Singapore, Miotto will share her professional experience in creating narrative environments with a multi- sensory method and reflect on different curatorial approaches using scents to elicit the visitors’ engagement in relation to the cultural and natural heritage of Singapore. The talk will also discuss her research interest in exhibition making as an innovative field for the crossover of design disciplines and where spatial and communication tactics merge to transform the way museums interpret and present collections to the public.